The Power of Email Marketing: Why It's Essential to Your Success
- THEODORE GEORGEDAKIS
- Oct 5
- 2 min read
👉 Reality: Email is the most stable, efficient and personal channel you have.
In the age of social media and constant information, many believe that email marketing is dead.
❌ “Who reads email anymore?”
❌ “Everything goes to spam.”
❌ “I better invest in followers and likes.”
But the truth is different – and the numbers don't lie.
What does the data say?
The average ROI of email marketing is €36 for every €1 invested.
More than 4.3 billion people worldwide use email.
Email marketing has a better conversion rate than most social channels.
It's the only "your" channel – without algorithms, reach limits or ads.
Why is email marketing a very powerful marketing channel?
It ends up directly in the user's inbox – without third-party mediation.
It's personalized – you can speak in a targeted manner, based on behaviors, interests, and history.
It builds a habit – weekly or monthly communication creates rhythm and trust.
It's the channel with the highest activation intent – those who read your email are already "warmer" than a cold viewer on social media.
Reality Check
If you're not getting results from your emails, the problem isn't the channel – it's the content, the strategy, or the frequency.
✘ You don't have a clear goal.
✘ You don't send systematically.
✘ You have no structure or storytelling.
✘ You don't use segmenting and personalization.
✘ You only send sales – no value.
What can you do from today?
Clean up your list – who is active?
Design a simple flow of 3-5 emails for onboarding or welcome.
Provide value – not just offers.
Use A/B testing on topics & CTAs.
Build a habit – don't only show up when you have something to sell.
DAY ONE Insight
Email marketing is like a good relationship: it's not built in a day, but it lasts longer than any other.
And – if done right – it sells silently, steadily and efficiently.
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Book a free introductory & consulting meeting today, and come see how we can create growth for your business from day one.
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