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The Power of Email Marketing: Why It's Essential to Your Success

  • Writer: THEODORE GEORGEDAKIS
    THEODORE GEORGEDAKIS
  • Oct 5
  • 2 min read

👉 Reality: Email is the most stable, efficient and personal channel you have.


In the age of social media and constant information, many believe that email marketing is dead.


❌ “Who reads email anymore?”

❌ “Everything goes to spam.”

❌ “I better invest in followers and likes.”


But the truth is different – and the numbers don't lie.


What does the data say?


  • The average ROI of email marketing is €36 for every €1 invested.

  • More than 4.3 billion people worldwide use email.

  • Email marketing has a better conversion rate than most social channels.

  • It's the only "your" channel – without algorithms, reach limits or ads.


Why is email marketing a very powerful marketing channel?


  • It ends up directly in the user's inbox – without third-party mediation.

  • It's personalized – you can speak in a targeted manner, based on behaviors, interests, and history.

  • It builds a habit – weekly or monthly communication creates rhythm and trust.

  • It's the channel with the highest activation intent – those who read your email are already "warmer" than a cold viewer on social media.


Reality Check


If you're not getting results from your emails, the problem isn't the channel – it's the content, the strategy, or the frequency.


✘ You don't have a clear goal.

✘ You don't send systematically.

✘ You have no structure or storytelling.

✘ You don't use segmenting and personalization.

✘ You only send sales – no value.


What can you do from today?


  • Clean up your list – who is active?

  • Design a simple flow of 3-5 emails for onboarding or welcome.

  • Provide value – not just offers.

  • Use A/B testing on topics & CTAs.

  • Build a habit – don't only show up when you have something to sell.


DAY ONE Insight


Email marketing is like a good relationship: it's not built in a day, but it lasts longer than any other.

And – if done right – it sells silently, steadily and efficiently.


Development starts with a meeting


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Book a free introductory & consulting meeting today, and come see how we can create growth for your business from day one.



 
 
 

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