GROWTH AGENCY · ATHENS / LONDON

We create growth.And we buildwhat sustains it.

We orchestrate strategy, creative, performance and marketing execution in harmony. With business thinking, years of experience and AI technology in everyday practice. One shared plan. Clear ownership. Continuous improvement. One outcome: growth.

Book a growth callFREE · CHOOSE YOUR DAY AND TIME Or start with the Growth Diagnostic

01 NOW02 SYSTEM03 GROWTHDAY 1 → DAY 90

// 01 · WHEN YOU NEED US

The marketing is running. Is growth following?

Three signs worth checking in your current partnerships.

SIGN 01BUDGET

The budget keeps rising. What actually brings in customers is still unclear.

SIGN 02DEPENDENCE

Sales depend only on the next paid campaign.

SIGN 03OWNERSHIP

Many partners. One for SEO, one for ads, one for strategy and another for creative. No one with the full picture and the responsibility.

What matters is knowing what needs to change and who is responsible for what. That is what we organise: one shared plan, clear responsibilities and a steady rhythm of improvement.

// 02 · THE 5C GROWTH FRAMEWORK

Channels and ads are 1/5 of the system.

Strategy defines who you want to win. Creative gives them a reason to choose you. The buying journey makes the decision easier, channels bring the right contact and measurement shows what needs to change. At DAY ONE, we connect them through the 5C Growth Framework.

HOW THE FIVE Cs CONNECT

01CLARITYWho are we selling to, and why do they choose us?

02CREATIVEWhat makes us recognisable and persuasive?

03CONVERSIONWhat stops interest from turning into a purchase?

04CHANNELSWhere and when do we reach the right customers?

05CALIBRATIONWhat works, what do we change, what do we test?

Most digital marketing agenciesSOCIAL, ADS, SEO, EMAIL5C · DAY ONESTRATEGY & POSITIONINGBRAND & CREATIVEOFFER, SITE, CRMPERFORMANCE & MEDIAMEASUREMENT & DECISIONS

FOCUS ON CHANNELS5C · DAY ONE

CLARITYWho are we selling to, and why do they choose us?

STRATEGY & POSITIONING

CREATIVEWhat makes us recognisable and persuasive?

BRAND & CREATIVE

CONVERSIONWhat stops interest from turning into a purchase?

OFFER, SITE, CRM

CHANNELSWhere and when do we reach the right customers?

SOCIAL, ADS, SEO, EMAILPERFORMANCE & MEDIA

CALIBRATIONWhat works, what do we change, what do we test?

MEASUREMENT & DECISIONS

The strength of 5C lies in the connection: every decision affects the others.

COMPARISON	FOCUS ON CHANNELS	5C · DAY ONE
THINKS IN	Separate campaigns and deliverables.	One shared plan for brand, demand and sales.
STARTS FROM	The next action.	The commercial goal and whatever stands in its way.
WORKS	Each channel with its own priorities.	The five Cs, with a shared direction.
MEASURES	The performance of each action separately.	Sales, acquisition cost and customer quality.
GIVES YOU	Reports by channel.	Specific decisions for the next step.
SUITS YOU WHEN	You need one specific action carried out.	You want to connect strategy, execution and commercial results.

FOCUS ON CHANNELS5C · DAY ONE
THINKS IN
FOCUS ON CHANNELSSeparate campaigns and deliverables.
5C · DAY ONEOne shared plan for brand, demand and sales.
STARTS FROM
FOCUS ON CHANNELSThe next action.
5C · DAY ONEThe commercial goal and whatever stands in its way.
WORKS
FOCUS ON CHANNELSEach channel with its own priorities.
5C · DAY ONEThe five Cs, with a shared direction.
MEASURES
FOCUS ON CHANNELSThe performance of each action separately.
5C · DAY ONESales, acquisition cost and customer quality.
GIVES YOU
FOCUS ON CHANNELSReports by channel.
5C · DAY ONESpecific decisions for the next step.
SUITS YOU WHEN
FOCUS ON CHANNELSYou need one specific action carried out.
5C · DAY ONEYou want to connect strategy, execution and commercial results.

// 03 · THE MATHS

Growth is multiplication.

Revenue depends on four numbers:

how many people are interested
how many buy
how much each purchase is worth
how often it is repeated.

When they improve together, their effects multiply.

ONE FACTOR +10%REVENUE +10%

ALL FOUR +10%REVENUE +46%

Try the scenario with your own turnover.

GROWTH MODEL% IMPROVEMENT PER FACTOR

Combine improvements and see the effect on revenue.

INTERESTED PROSPECTSHow many potential customers show interest.

Attraction is only the start.

CONVERSIONWhat share of them buys.

AVERAGE VALUEThe average value of each purchase.

REPEATHow often each customer buys.

Improvement builds across the whole system.

TURNOVER TODAY

REVENUE+46%+€928K a year

ATTRACTION ONLY+10%

COMBINED IMPROVEMENTS+46%

In the model, improvements in four areas multiply. Achieving the same result through attraction alone would require +46% more interested prospects.

Get the Growth Diagnostic ReportHypothetical revenue scenario, with all other conditions held constant. It shows the logic of the model; it is not a forecast.

// 04 · HOW WE WORK

From Day One to Day 90.

We start with a growth call, agree priorities and move into execution. In the first 90-day cycle, every review feeds the next decision.

YOU STARTGrowth callWe talk about your goal and where growth is stuck today. You choose the day and time.DAY 1
48 HOURS LATERThe reportScores across the five Cs, a 90-day plan and the Brutal Truth: the points that need to change.DAY 3
EVERY WEEKPerformance checkWe check what is working and where intervention is needed.DAY 7
EVERY MONTHReadjustmentWe assess the tests and reallocate effort based on the results.DAY 30
EVERY QUARTERStrategic reviewWith management, we review goals, budget and priorities for the next cycle.DAY 90

The steps after the report concern our work together. The frequency of reviews and the scope of execution depend on the package.

// 05 · SELECTED RESULTS FROM CLIENT WORK

Results with commercial value.

All case studies

SWIPE FOR ALL 3 RESULTS →

BRONZE · INDIE 2026

ROAS

A PPC turnaround that won Bronze at the Indie Awards 2026, with +220% online leads for new memberships.

WHAT WE IMPROVED: CONVERSION · CHANNELS · CALIBRATION

BRAND LAUNCH

Sold outin 2 months

A new car brand in Greece, built from zero. Test-drive leads exceeded the target by 150%.

WHAT WE IMPROVED: CLARITY · CHANNELS

B2B · MANUFACTURING

+60%B2B inquiries

A long-established manufacturer, repositioned around innovation, with +180% qualified traffic.

WHAT WE IMPROVED: CLARITY · CREATIVE

// AI IN PRACTICE

Strategy sets the direction. AI speeds up execution.

We use AI every day to synthesise information, develop creative ideas and move into production and testing. Every application starts from the brand and the commercial goal. Our team sets the direction, refines the result and takes responsibility for the final choice.

Research & strategy

Synthesising information, working through briefs and developing hypotheses to test.

Creative & production

Images, video and voiceovers, under our team's creative direction.

Prototypes & implementation

Landing pages, working prototypes and digital tools that can be presented and tested.

Tools in our everyday work

ChatGPT

// Founder Note

Theodore Georgedakis

FOUNDER & CEO · DAY ONE GROWTH IGNITERSMy personal website

I studied electrical engineering at the National Technical University of Athens (NTUA). I have spent 25 years in marketing and have won 38 awards for effectiveness and creativity.

Good concepts are not enough for me without responsibility for the commercial result. Nor are short-sighted number analyses that ignore the power of branding and creative work. That is why I founded DAY ONE Growth Igniters: a pure growth agency with business acumen and AI in practice (not another digital agency).

At DAY ONE we treat growth as a system: we measure, find where revenue is being lost, make improvements and design a realistic growth plan, with creative ideas that serve the commercial goal. I am personally involved in every project, together with my team, to achieve the best possible growth result.

Meet the DAY ONE team

// DAY ONE AWARDS AND PARTNERSHIPS

Indie Awards 2026, Bronze, Performance category

INDIE AWARDS 2026

Performance Award

For the PPC turnaround of YAVA Fitness Centers: ROAS from 5 to 25.

See what changed for YAVA, Lynk & Co, Theofylaktos and other clients

// 06 · WORK WITH US

Four packages, one system.

Prices are the same for e-commerce and services, B2C and B2B. What changes is the content, depending on what we want to achieve. We start with a growth call and tell you which package suits you, even if the answer is “none yet”.

SWIPE FOR SCALE AND COMPOUND →SWIPE FOR ALL 4 PACKAGES →

01–02 / 04

013/5 C

Spark

FOUNDATIONS AND ONE CHANNEL

For companies that need proper tracking, clear KPIs and disciplined advertising on one channel before they increase budget.

from€900/month

AD SPENDup to €2,500
COMMITMENT6 months

INCLUDES

Mini growth audit
Tracking and KPI framework
Management of one channel: Meta or Google
4 ad angles and up to 8 creatives a month
Social Media Content Creation
Monthly report and growth call

Book a growth callFOR SPARK

RECOMMENDED

025/5 C

Ignite

CUSTOMER ACQUISITION ENGINE

For companies with proven demand that want to move from advertising to a repeatable customer acquisition system.

from€1,800/month

AD SPEND€3,000–€10,000
COMMITMENT6 months

INCLUDES

Monthly growth plan and funnel diagnosis
Meta and Google Ads, optimised every week
8 ad concepts and creative testing a month
Social Media Content Creation
CRO recommendations and email
Monthly dashboard and review

Book a growth callFOR IGNITE

035/5 C

Scale

FULL-FUNNEL GROWTH SYSTEM

For established companies that want acquisition, conversion, retention and measurement to work as one system.

from€3,500/month

AD SPEND€10,000–€40,000
COMMITMENT6 months

INCLUDES

Growth planning and experiment backlog
Up to 3 platforms with full remarketing: Google, Meta, TikTok ads
12–16 ad concepts and a creative testing matrix
Social Media Content Creation
Monthly CRO review and offer architecture
Email/CRM flows and live dashboard

Book a growth callFOR SCALE

045/5 C

Compound

YOUR GROWTH DEPARTMENT

For companies that want a senior team responsible for all of their growth: strategy, media, creative, CRO and retention.

from€6,500/month

AD SPEND€40,000+
COMMITMENT6 months

INCLUDES

Dedicated growth lead and weekly growth meeting
Quarterly strategy, forecasting and roadmap
Advanced media across all channels
20+ ad concepts, UGC and launch concepts
Social Media Content Creation
CRO roadmap, CRM segmentation and board report

Book a growth callFOR COMPOUND

Prices exclude VAT, media budget, production costs, creators, other external expenses and AI costs.What each package includes, by model →

One day, or Day One?

Choose a day and time for a free growth call. Alternatively, you can start with the Growth Diagnostic. Within 48 hours you will have an initial assessment and a 90-day plan. Free for companies with annual turnover from €500,000.

Book a growth callFREE · CHOOSE YOUR DAY AND TIME Take the Growth DiagnosticFREE · REPORT IN 48 HOURS

We create growth.And we buildwhat sustains it.

70 brands have worked with us.

The marketing is running. Is growth following?

Channels and ads are 1/5 of the system.

Growth is multiplication.

From Day One to Day 90.

Results with commercial value.

Strategy sets the direction. AI speeds up execution.

Research & strategy

Creative & production

Prototypes & implementation

Theodore Georgedakis

Four packages, one system.

Spark

Ignite

Scale

Compound

One day, or Day One?

DAY ONE in the media.

PDPaola appoints DayOne Growth Igniters

Fast Telecom appoints DayOne Growth Igniters

Yava Fitness Centers appoint DayOne Growth Igniters