SEO Basics: What Every Small Business Should Know

In today's digital world, SEO (Search Engine Optimization) is one of the important keys to getting your customers to find you.

In this article, we will break down the basic principles of SEO that every small business should know.

1. What is SEO?

SEO is the process of optimizing your website so that it appears higher in search engines, such as Google, for specific keywords.

Why is it important?

75% of users never go beyond the second page of search results. If you're not at the top, you're losing customers!

2. The Importance of Keywords

Keywords are the phrases that users type into Google to find information.

How to find them:

• Think about what your customers would be looking for.

• Use tools like Google Keyword Planner.

• Focus on long-tail keywords (e.g. "cheap men's watches in Thessaloniki").

3. Creating Quality Content

Content is the king of SEO.

Create articles, guides, and FAQs that offer value to your customers.

Tips:

Blogging: Write about topics that interest your audience.

Relevance: Make sure the content is relevant to your services.

General Tip: Update content regularly to stay current.

4. Technical SEO

The technical side of SEO ensures that your website works properly and quickly.

What to check:

• Website Speed: Your pages should load in less than 3 seconds.

• Mobile-Friendly Design: 60% of searches are done from mobile devices.

• SSL Certificate: Using HTTPS increases reliability.

Read more here about Technical SEO.

5. Local SEO

If your business serves specific areas, local SEO is vital.

How to apply it:

• Register with Google My Business and fill in all your details.

• Add your address and contact information to your website.

• Ask happy customers to leave reviews.

6. Internal and External Links

Links help improve the credibility of your website.

Internal links:

Link your pages and articles together.

External links:

Ask other relevant websites to link to your content.

7. Monitoring and Optimization

SEO is not a one-time process. It requires continuous monitoring and improvements.

Tools you can use:

• Google Analytics: Track traffic to your website.

• Google Search Console: Check your keywords and site performance.

• SEO Plugins (e.g. Yoast SEO): For those using WordPress, these tools make optimization easier.

Conclusion

SEO is an essential investment for any small business. By starting with the basics, you can increase traffic to your website and attract more customers.

If you need help managing your Google Ads campaigns, the DAY ONE Growth Igniters team is here for you!

For any questions or to get started together, contact us!

At DayOne Growth Igniters, we evolve the way our clients grow

and we like to talk about new projects

Book a free introductory & consulting meeting today, and come see how we can create growth for your business from day one.