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Myth #6: I'll run the ads myself – how hard can it be?

  • Writer: THEODORE GEORGEDAKIS
    THEODORE GEORGEDAKIS
  • Oct 5
  • 1 min read
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"Digital ads are not YouTube tutorials. They are an investment – and it can be a pain." When you do it all yourself, you often end up paying a lot more than you think.

“I've seen a video, I have an account, and I have some time. I'll run the ads myself to save on costs.”


Sounds reasonable...

But digital marketing is not "I put in 20€ and expect a miracle".


👉 In practice, the lack of experience, strategy and analysis leads to the exact opposite of what you wanted:

Waste of budget and

Zero results.


Where does the budget get "burned" when you do it yourself:

No targeting? You're talking to the wrong people.

Without good creative? No one will notice you.

Without proper setup? The pixel doesn't count conversions.

Without optimization? You're paying more than you should.

No reporting? You don't even know what went wrong.



Professionals are not a cost. They are a performance.


An experienced team knows when, where and how to invest your budget correctly.




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