Myth #4: “One platform is enough – Facebook or Google is enough.”

If you only invest in one channel, you are leaving money on the table.

Because digital marketing is a game of many roles – and not a one-man show.

Facebook/Instagram or Google? Which is better?

Wrong question.

The right question is: How do the channels work together?

The funnel needs... more players:

3-Stage Funnel:

1. Awareness (Top of Funnel – TOFU)

Meta (Facebook & Instagram)

YouTube Ads

Google Display

LinkedIn (mainly for B2B)

TikTok Ads

Goal: Let them know you exist

Messages: Brand Story – Value – Emotional Connection – Hook

Recommended Format: Video Ads, Spark Ads, Branded Content, Carousel

_______________

2. Consideration (Middle of Funnel – MOFU)

Meta Retargeting

Google Discovery / Performance Max

YouTube In-Depth Videos

LinkedIn Lead Gen Forms

TikTok Retargeting & Lead Ads

Objective: Strengthening trust – comparison – interaction

Messages: Testimonials, Demos, UGC, Offers

Recommended Format: Explainer Ads, Video Testimonials, TikTok Creator-style Videos

_______________

3. Conversion (Bottom of Funnel – BOFU)

Google Search Ads

Google Shopping

Meta Retargeting with Offers

Email marketing & SMS Automations

Objective: To complete a purchase/action

Messages: Call to Action – Discount – Scarcity

Recommended Format: Direct Offer Ads, Countdown Ads, Dynamic Product Ads

(TikTok plays a smaller role in BOFU – mainly through retargeting and conversion campaigns on dynamic products.)

Reality Check:

🚫 There is no “magic platform.”

🚫 Not every medium works alone.

🚫 There's no point in pushing conversions from an audience that doesn't know you.

DAY ONE Insight:

The marketing funnel works best when each platform takes on what it does best – and they all work together.

Omnichannel = Strategy.

Single-channel = Risk.

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