Myth #3: 100% of the budget must go to advertising.

“Are you burning through your advertising budget before you even start?” The mistake many businesses make when they spend all their money on ads alone.

Do you have €1,000, €5,000 or even €10,000 to invest in digital marketing?

Very good. But if you plan to spend 100% of that money on advertising alone, then you're probably going for a "burnt" budget.

Why?

👉 Because advertising doesn't work in a vacuum.

What else do you need to truly succeed?

🎯 Landing Pages that convert

If your page isn't clear, fast, and compelling, then your ads will simply... send people to nowhere.

🎬 Creatives (Visuals/Video) that stop the scroll

The quality of the creative determines your CPC. A mediocre visual can cost you 2x your budget for the same result.

📩 Email Automations & Retargeting

If you don't have a follow-up system, what happens to those who viewed – but didn't buy? Do you let them go without a second chance?

🧪 Analysis & Optimization

You need reporting, testing, insight gathering. All of this takes time – and resources.

Reality Check:

Advertising is the accelerator. Not the base.

If the foundation is not solid, then whatever you "reinforce" simply... collapses.

In fact, successful digital strategies divide the budget into “ads” and “infrastructure”:

i.e. content, site/landing, video, retargeting, email, analytics.

We like to talk about new projects.

Book a free introductory & consulting meeting today, and come see how we can create growth for your business from day one.

Book Your Meeting