How to Grow Your New Business from €0 to €100,000 in Annual Turnover – The Ultimate Guide

You often ask us: "How can I start a business and grow it effectively in one year?" There is no one recipe for success, but here you will find a plan that will help you achieve an indicative annual turnover target of €100,000, with an average selling price of €25. Let's get started!

Planning for the Year:

Key Points

Average monthly target: €8,333 turnover

Average sales target per month: 333 sales of €25

Total advertising budget: Gradually increases by 20% each month

First Quarter: Introduction and Base Development

Goal (1st month): €500 turnover, 20 sales

Expenses: €300 in advertising

1. Creation of Corporate Identity & Online Presence

Design your logo, define your brand voice, and create your website/eshop.

Create social media accounts (Facebook, Instagram, TikTok, LinkedIn) and add your Google Business Profile so customers can find you easily.

2. Content & First Social Media Campaigns

Create content that showcases your brand, services/products, and advice related to your business.

During the first trimester, post 3 times a week and upload stories daily.

Goal for the first 3 months: Gain 1,000 followers with consistency and high-quality content.

3. Promotional Actions & Email Collection:

Offer freebies to collect emails and organize giveaways.

Quarterly goal:

1st month: €500 turnover (20 sales)

2nd month: €1,250 turnover (50 sales)

3rd month: €2,000 turnover (80 sales)

Total turnover: €3,750

Advertising cost: From €300 in the 1st month, increasing to €600 in the 3rd month.

Second Quarter:

Building an Audience & First Significant Conversions

Goal (4th month): €3,000 turnover, 120 sales

Expenses: €720 in advertising

1. Email Marketing:

Start sending out your first newsletters, aiming to inform and build trust with your subscribers.

Send 1 email per week. In the first few emails, focus on information, without pushy sales.

2. Creating Content for Engagement:

Offer content that meets the needs of your followers.

Collect reviews and use them for social proof.

Quarterly goal:

4th month: €3,000 turnover (120 sales)

5th month: €4,500 turnover (180 sales)

6th month: €5,500 turnover (220 sales)

Total turnover: €13,000

Advertising cost: From €720 in the 4th month, increasing to €840 in the 6th month.

Third Quarter: Stabilization and Expansion

Goal (7th month): €7,000 turnover, 280 sales

Expenses: €960 in advertising

1. Email Marketing Sales Strategy:

Proceed with sales strategies through email marketing with a ratio of 4 informative emails to 1 promotional one.

2. Introduction to Remarketing Campaigns:

Create remarketing ads to target users who visited your website without making a purchase.

Quarterly goal:

7th month: €7,000 turnover (280 sales)

8th month: €8,000 turnover (320 sales)

9th month: €8,500 turnover (340 sales)

Total turnover: €23,500

Advertising cost: From €960 in the 7th month, increasing to €1,100 in the 9th month.

Fourth Quarter: Peak and Maintenance

Goal (10th month): €9,000 turnover, 360 sales

Expenses: €1,200 in advertising

1. Content & Campaign Optimization:

Analyze the performance of past content and adjust your strategy. Invest in formats that perform best, like video and carousels.

2. Increase Advertising Budget:

Increase your advertising budget, with an emphasis on remarketing and promotional campaigns for Black Friday or the holiday season.

Quarterly goal:

10th month: €9,000 turnover (360 sales)

11th month: €10,000 turnover (400 sales)

12th month: €12,750 turnover (510 sales)

Total turnover: €31,750

Advertising cost: From €1,200 in the 10th month, increasing to €1,440 in the 12th month.

Annual Report & Conclusions

Total turnover: €72,000 (first 9 months) + €31,750 (last quarter) = €100,000

Total advertising spend: Adjusted each month with a 20% increase.

Together, we can achieve your goals with strategies that lead to growth.

Need help optimizing your ads?

Contact us to design a strategy that will bring maximum results!

At DayOne Growth Igniters, we evolve the way our clients grow

Book a free introductory & consulting meeting today, and come see how we can create growth for your business from day one.