Black Friday: Success is not about discounts.

THEODORE GEORGEDAKIS
3 days ago
3 min read

Why Black Friday isn't a sprint — it's a marathon

In the Greek market, Black Friday is often treated like a sprint: a week of intensity, discounts, and "firefighting" communication.

In reality, however, it is a marathon of preparation, strategy, and intelligence . Success does not come from -30%, but from the structure, storytelling, and experience that the business creates.

❌ Reality Check: The 5 most common mistakes

Last-minute launch: campaigns without preparation and lost learnings.
No differentiation: everyone talks about "discount", no one explains "reason for purchase".
Copy-paste offers: same as last year, without creativity.
Ad budgets without a funnel: only conversions, no warm-up.
Slow sites: UX & speed issues that destroy conversions.

Black Friday is 90% Marketing, 10% Sales

Let's be clear: eCommerce is not about price, but about perceived value .

If you don't package an offer properly, the discount doesn't save you anything. Instead of "-20%", try:

Bundles: “Buy 2, get 1 free.”
VIP early access for subscribers.
Mystery box or hidden deal.
Gift with purchase – small gesture, big value.

Pricing Intelligence & Offer Math

Before you "take a discount", do the math: Calculate gross margin %, ad cost %, conversion rate .

If the ROI isn't coming, don't make an offer — reposition.👉 The “big deal” isn't always cheap. It's smart .

Performance Playbook

Meta Ads (Facebook / Instagram)

Start 14 days in advance with warm-up campaigns.
Don't stop the learning phase — keep continuity .
Retarget visitors + video viewers 7–10 days.
Use countdowns and urgency creatives.

Google Ads

Build search campaigns with custom intent around “Black Friday + products”.
Use promotion extensions.
Keep your budget stable (no >20% change/day).

TikTok / YouTube

Create Reels & Shorts with “Top Deals under X€” + storytelling.
Take advantage of FOMO : “only for 48 hours”.

Bonus Strategy: VIP Customer Lists

Loyal customers bring in 60–70% of Black Friday revenue .

👉 Create an early access campaign for VIP audiences (email or WhatsApp). Give an exclusive code or small gift only to them.

Content Creation Idea

Sell through content :

“The 5 craziest Black Friday deals on the market.”
“How do we choose which offers are really worth it?”

Storytelling > price list.

🇬🇷 The Greek Particularity

The Greek market buys late , so awareness must start earlier . Those who start in early November already have a head start.

💡 Smart businesses build expectation , they don't announce it.

Mindset: Investment, not Panic

Black Friday is not a "liquidity opportunity". It is a tool for brand equity and attracting new customers . Businesses that see it this way win all year long .

From Preparation to Performance

1. Predictive Inventory

Success starts with inventory management . With predictive tools you can forecast demand and avoid:

Overstock (tied capital),
Out-of-stock (lost sales).

Insight: Inventory management is a marketing asset — not an accounting tool.

2. Email Marketing Flow

A proper flow ≠ a newsletter. It's a story of 5 things :

Awareness
Teaser
Early Access
Main Sale
Last Call

Proper segmentation and timing can increase conversions by up to 40% .

3. SEO Tips

Create a landing page for “Black Friday 2025” now .

Google takes 8–10 weeks to give authority.

Use a permanent URL (/black-friday) and optimize it every year.

4. Post-Sale Remarketing

The game doesn't end on Sunday.

Black Friday customers are the hottest audience for the Christmas push .

👉 Exclusive offers, early holiday access, personalized recommendations.

Customers who repurchase within 30 days have a 60% higher LTV .

DAY ONE Insight

Black Friday is not a sprint — it's a data marathon .

Businesses that prepare with forecasting, SEO, and the right funnel enter December with a ready, active audience and effective campaigns.

Black Friday is the starting point of the shopping quarter : Christmas (December) → Winter Sales (January).

Next Step

📞 Book a Strategy Call with the DAY ONE team and transform this year's Black Friday from a discount campaign into a growth investment for 2025 .

👉 Book a Meeting